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Sustainability

Responsibility and community

We’re focused on doing the right thing by our customers and communities, every single day.

Responsibility is a central part of who we are, what we stand for and the way we bring people together through our brands, products and hotels.
Our commitment to responsibility

We're committed to creating a culture of responsibility, with compliance at our core.

From our vineyards to our bottling facilities, from our retail stores to our hotels and support offices and everywhere in between, our people are creating a more sociable future, in a responsible, inclusive and sustainable way. It's who we are.

Our responsibility culture

At Endeavour, it’s not just about responsible service. It’s everything we do, every day, to create a positive imprint.

Because responsibility is so important to us, we're creating a culture of responsibility, with compliance at our core.
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We’re always looking to strengthen our compliance, meet our regulatory obligations, and improve and expand our voluntary programs and initiatives designed to reduce and prevent harm.
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We train all 30,000 team members in the principles of responsible service, regardless of their role or where they work in the business. That's because our people are the most important part of our commitment to making sure all our customers enjoy our products and services safely, and in moderation.

Our focus on working in partnership and collaboration and continuous improvement make sure we’re always raising the bar in responsibility.

Find out more in our Sustainability Report
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Leading in responsibility
Our very own Leading in Responsibility program is embedded in each team member’s induction and onboarding, and covers Endeavour’s commitment to responsible service and gambling. Leading in Responsibility isn’t a legal requirement and goes above and beyond our compliance certifications, helping to drive a culture of responsibility at every level of our business.
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Responsible Service
Our frontline team members are trained and certified in Responsible Service of Alcohol and Responsible Service of Gambling in line with State regulations. Training modules assist our team to confidently request and verify proof of age to prevent service to minors, identify and refuse service where required, and record service-related incidents, including refusal. We also maintain compliance with State-based responsible service requirements and regulations relating to responsible promotion, signage requirements and local Liquor Accords.

In addition to state regulations, our Hotels team undertake our industry-leading Responsible Service of Gambling online training module, with topics such as how to recognise potential problem gambling and warning signs, how to interact with players, and how to highlight available support options. Managers also take part in our specially developed Advanced Responsible Service of Gambling face-to-face workshop for practical and in-depth training around customer interactions. These programs surpass compliance standards, and were developed with the Responsible Gambling Council of Canada (RGCC) based on industry-leading practices and the latest research in responsible service.
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ID25
This point-of-sale initiative supports our team members to screen a wider range of customers for identification to confirm only people over the age of 18 are provided service. Team members are trained to ask for identification prior to point of sale if a customer looks under the age of 25 and service is refused to any customer in school uniform or unable to produce identification.
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The ID25 Mystery Shop program checks compliance at all BWS and Dan Murphy’s stores nationally, as well as across our online and delivery businesses. Every BWS store is tested quarterly, and Dan Murphy’s stores are tested every six weeks.
Learn more
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Online Code
In response to growth in online retail and alcohol delivery platforms, we developed our own Online and Delivery Code, which sets out our commitment to provide the safest, most secure and responsible way to deliver alcohol products.
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We're also guided by the Retail Drinks Australia Online Code of Conduct, which was first published in 2019.
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Self exclusion
We're working to make sure it’s clear and easy for our customers to regulate or restrict themselves from our services if they decide to - including Retail stores, Retail websites, Hotels and online delivery services.
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Independent review
Our focus on continuous improvement includes a commitment to independent testing and benchmarking our approach to responsible service. Since 2017, we’ve worked closely with an independent not-for-profit, the Responsible Gambling Council of Canada (RGCC), an organisation highly regarded in this specialist area.
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Promoting responsibility

Our role in bringing people together in more enjoyable, more memorable ways includes a commitment to promoting and encouraging personal responsibility.

We’re doing this by offering better choices in our products, getting those products into more places and talking about the principles of moderation. Some of the work we’re doing includes expanding and promoting our range of low and no alcohol products, and working with experts to understand harm minimisation.

In our hotels, we work to provide a safe and supportive environment so our customers are empowered to make informed decisions about gambling, and are provided with timely and appropriate assistance and information if they need it. This work is all supported by ongoing training, the latest technology, and commitment to working in partnership with industry, regulators and experts in responsible gambling.

Read more abut how we're promoting responsibility
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Player Protect
Player Protect is our holistic, long-term commitment to responsible service of gambling (RSG) across our pubs Australia-wide. Player Protect comes from a place of care for our communities, and captures everything we do to promote and facilitate responsible gambling, from our in-venue policies, to the education and training we provide our people, and the support we provide for players with information, education and care programs.
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DrinkWise
Driven by our purpose and our commitment to help people enjoy sociable moments responsibly, we're a working partner and funding supporter of DrinkWise – an independent, not-for-profit organisation whose primary focus is to help bring about a healthier and safer drinking culture in Australia. DrinkWise develops and implements a range of national information and education campaigns, as well as providing practical resources to help inform and support the community about responsible alcohol use.
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Responsible marketing
Endeavour is the nation’s largest user of the Alcohol Beverages Advertising Code pre-vetting service, and our ongoing compliance ensures we not only meet community expectations when it comes to the promotion of our products, but that we are actively promoting messages of responsible consumption.

ABAC is a voluntary code, ensuring that alcohol advertising does not encourage irresponsible or unsafe consumption, or consumption by persons under 18 years of age, and does not target young people.
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Working together
We work with researchers, government regulators, community organisations and our trading partners in an effort to continuously improve and to raise responsibility standards. We’re also a member of leading industry bodies such as the Australasian Gaming Council, Australian Hotels Association, Retail Drinks Australia, Alcohol Beverages Australia and active Liquor Accords in communities across the country.
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Community


Our business is made up of thousands of local stores and hotels, passionate about employing local people, contributing to local economies, and bringing the locals together in communities across the country.
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We believe connected, social communities are thriving ones. That’s why we do what we can to be there for each other, and always offer a hand in good times and bad.

We're proud to provide support to long-term partners, as well as contribute to a range of initiatives and charitable organisations through our products, brands, stores and hotels.

See our community imprint
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In our communities

We're committed to helping create sustainable, positive change in our communities.

In Darwin, our Community Advisory Committee (CAC) is focused on local engagement to better understand issues the community is facing and direct our support and investment into the most effective programs.
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Connecting with a range of local experts and community groups, including Traditional Owners, industry peers, health and policy developers, youth organisations, government officials and local police, the CAC investigates and evaluates potential collaborations and partnerships, with a focus on harm minimisation initiatives and positive programs to strengthen culture and resilience in the community.

The CAC is a locally-based panel of community leaders, selected to ensure diverse representation, reflective of the community it represents, and contribute a range of lived experience and professional expertise. Their collective experience spans research, health services, social services, policing and licensing, with the common thread of leadership and advocacy in strengthening and connecting communities.

Read more about our engagement in Darwin with Larrakia Nation Aboriginal Corporation.
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Meet the CAC
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Jerome Cubillo (Chair)

Jerome is a proud Larrakia and Wadjigan man, born and raised in Darwin, on Larrakia Country. He’s worked in the not-for-profit and private sectors, as well as within the Northern Territory government, and is the Chairman of Larrakia Nation and CEO of the Northern Territory Indigenous Business Network (NTIBN).

Naomi Anstess

General Manager of Indigenous Business Growth at NTIBN and Managing Director of Saltblack, Naomi brings extensive experience in strategic leadership, change management and marketing. Naomi is a proud Aboriginal (Kamilaroi/Gamilaraay) and Torres Strait Islander (Erub/Darnley Island) woman born, raised and educated on Larrakia Country.

Tony Fuller APM

Tony has extensive experience in policing, crisis and emergency management. During his 34 years of service with the NT Police, he received the Australian Police Medal for distinguished service and recognition for his work in reducing alcohol related violence on Groote Eylandt and later, East Arnhem Land.

Natalie Harwood

Natalie is a Kiyuy woman who was born in Darwin and spent most of her life at Bagot Community, where she has played advocacy and leadership roles within Council and community advisory groups. Natalie is a Community Engagement Facilitator for not-for-profit organisation, Child Australia.

Dr Maree Meredith

Bidjara woman, Dr Maree Meredith is an Associate Professor (College of Medicine and Public Health) and Director of Poche SA+NT at Flinders University. Poche is a centre focused on improving health outcomes for Aboriginal and Torres Strait Islander people through collaborative, holistic and community-driven approaches.

Richard O’Sullivan

Richard has over 45 years experience in Northern Territory across the tourism, justice and racing sectors. As a former chairman of the NT Racing Commission and NT Licensing Commission, he held responsibility for minimisation of harm from alcohol abuse through a regulated framework of liquor licences, permits and declaration of ‘dry’ areas.

Stuart Totham

Stuart is Endeavour Group’s Senior Advisor – Community Engagement and Sustainability and acts the convener of the Community Advisory Committee, reporting back to Endeavour Group management.

See what the Darwin CAC has been up to
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2024 Sustainability Report
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2024 Sustainability Report
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2024 Modern Slavery Statement
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2024 Modern Slavery Statement
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Reflect Reconciliation Action Plan
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Reflect Reconciliation Action Plan
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2021 Sustainability Strategy
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2021 Sustainability Strategy
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Sustainability news

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February
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December
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Dan Murphy’s launches rapid cooling technology to chill drinks in just three minutes
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Partnership between ALH Hotels and former Yellow Wiggle Greg Page’s Heart of the Nation charity sees lifesaving AEDs rolled out to pubs across the country
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Endeavour Group reminds customers to Always respect, always DrinkWise this footy finals season
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Zero the new hero as Dan Murphy’s opens the doors to its first bar
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March
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We acknowledge the Traditional Custodians of Country throughout Australia and recognise their continuing connection to land, waters and community. We pay our respects to Elders past, present and emerging and commit to continued listening to and learning from First Nations’ voices.
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